As I thought more about the previous post about how AI can do your job, it reminded me about how Horace Dediu used to talk about cars in the context of mobility. When you buy a car, you’re really buying a “bundle” of trips (or “jobs” in the parlance of Jobs-to-be-Done). And when there are many other, often cheaper options out there, such as a bicycle or an electric scooter rental, those options can compete for many of the “jobs” that the car does.
For most trips that people take in their daily lives, a car is overkill. More passenger space than you need, more storage space than you need, and more costly. It’s great to have when you do that yearly long roadtrip, but what about all of the drives in between?
Is this also how humans will be viewed in the era of competition with AI? Is this the unbundling of humans? What “jobs” are bundled together today when you hire someone? And when you subtract out the jobs that AI can do competitively, what is left?